West Herr Subaru of Rochester is honored to be recognized for our commitment to our customers in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for providing exemplary customer service using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at West Herr Subaru of Rochester, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.


Did West Herr Subaru of Rochester go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
What is the Subaru Love Promise Community Commitment?
At West Herr Subaru of Rochester, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is West Herr Subaru of Rochester dedicated locally to the Love Promise?
Subaru of Brockport is committed to the Subaru Love Promise by striving to always meet people with empathy and understanding, as well as raise awareness for the needs of our community. Being in a smaller area, our store always looks for opportunities to positively impact the customers we serve every day through the Love Promise and in our day-to-day goings on. We aim to foster a strong sense of community during our events and get involved in causes that our customers are passionate about.

Rescued Treasures Pet Adoptions

Arbor Day Foundation

Enrico Fermi School 17

Open Door Mission, Brockport Ecumenical Food Shelf

Lipson Cancer Institute at Unity Hospital
Love Promise Stories from West Herr Subaru of Rochester
Subaru and West Herr Subaru of Rochester believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.
FLOWER CITY SCHOOL 54 SUPPLIES DONATION - ZACH F.
Subaru adopting classrooms at our school means more than a donation; it represents a true partnership in supporting the unique needs of every learner. This financial support allows our teachers to strengthen their differentiation efforts by providing targeted resources that meet students where they are academically. Whether it's leveled texts, hands-on math materials, or tools that support small group instruction, these resources help teachers tailor instruction so every student can access grade-level learning in a meaningful way. For our students, this means more personalized learning experiences, increased engagement, and greater opportunities to grow. For our teachers, it's both practical support and powerful recognition of the important work they do every day. Ultimately, this partnership helps us move closer to our goal of ensuring that all students receive high-quality, responsive instruction that meets their individual needs. Thanks again, Demitria Lawton-Greggs The Flower City School 54
EVERYBODY EATS - ZACH F.
I wanted to share the incredible community impact being made by West Herr Subaru of Rochester Sales Consultant Raylen Miller. Raylen recently organized an event called "Everybody Eats" at New Born Fellowship Church, bringing together West Herr employees and community members to support those in need. The event provided free hot meals, non-perishable food items, and beverages to members of the Rochester community. In addition, Raylen distributed free winter coats, hats, scarves, gloves, socks, and undergarments to help individuals and families prepare for the colder months. The event also featured a barber offering complimentary haircuts and a photographer providing free family photos, creating a welcoming and uplifting experience for attendees. Raylen's continued commitment to serving the inner-city Rochester community continues to make a meaningful difference. Just as inspiring is the way others—including fellow West Herr employees—have embraced this spirit of service and joined in these efforts. Through leadership, compassion, and action, Raylen is helping create a culture of giving that extends far beyond a single event. This is a wonderful example of West Herr's commitment to making a positive impact in the communities we serve.
WEST HERR SUBARU & OPEN DOOR MISSION CONTINUE TO IMPACT ROCHESTER COMMUNITY - ZACH F.
Through its recent donation, West Herr Subaru of Rochester has once again demonstrated a strong commitment to helping individuals and families in our community who are facing homelessness and hardship. Open Door Mission exists to provide shelter, food, and guidance to homeless men, women, and children at their most vulnerable. By offering emergency housing, addiction recovery programs, transitional housing, and permanent housing solutions, the Mission creates a path forward for those seeking hope and a fresh start. As a nonprofit Christian Rescue Mission serving Rochester, New York, Open Door Mission is dedicated to meeting both the spiritual and physical needs of the impoverished and homeless. Through faith, compassion, and community partnerships, lives are restored and hope is renewed. The ongoing support of community partners such as West Herr Subaru of Rochester plays a vital role in helping Open Door Mission fulfill its mission and vision. Together, we can ensure that every person who comes through the Mission's doors is given the opportunity to experience life transformation and build a brighter future. Open Door Mission will honor West Herr Subaru of Rochester with its Dove Award on September 24, 2026, at Locust Hill Country Club. The Dove Award is presented to an individual or organization whose consistent dedication has had a tremendous impact on those served by the Mission. West Herr Subaru of Rochester's ongoing donations of warm coats, along with generous financial support, have made a meaningful difference for the individuals and families served by Open Door Mission. These gifts provide far more than warmth and financial assistance—they offer dignity, encouragement, and the reassurance that neighbors care. The steadfast partnership West Herr and Open Door Mission has created, has helped bring hope and practical support to countless people during some of the most challenging times in their lives.
WEST HERR SUBARU OF ROCHESTER COMMITMENT TO THE LIPSON CANCER CENTER/ROCHESTER COMMUNITY - ZACH F.
The West Herr Subaru of Rochester team recently had the privilege of delivering blankets to employees and patients in need at the Lipson Cancer Center in Rochester, New York. We also provided gift baskets to recognize and reward the dedicated employees whose compassion and commitment make a positive impact throughout our community. The Lipson Cancer Center has long been a trusted resource for our community. Whether someone is seeking a wellness exam, addressing a new health concern, or managing a chronic condition, the team at Lipson provides care that is both personal and compassionate. They treat people not as numbers, but as individuals with names, stories, and meaningful connections to the community. Their approach combines nationally recognized expertise with a deep commitment to serving local families. By listening first and understanding each person's unique circumstances, they help patients navigate their healthcare journey with confidence, knowledge, and hope. West Herr is proud to support the Lipson Cancer Center and its mission. We remain committed to providing supplies, encouragement, and care to patients, employees, and the greater Rochester community. We look forward to continuing this partnership for years to come and supporting the incredible work being done every day at the Lipson Cancer Center.
LIPSON CANCER CENTER WALKTHROUGH/LOVES TO CARE EVENT - Zach F.
The West Herr Subaru of Rochester team recently had the privilege of delivering blankets to employees and patients in need at the Lipson Cancer Center in Rochester, New York. We also provided gift baskets to recognize and reward the dedicated employees whose compassion and commitment make a positive impact throughout our community. The Lipson Cancer Center has long been a trusted resource for our community. Whether someone is seeking a wellness exam, addressing a new health concern, or managing a chronic condition, the team at Lipson provides care that is both personal and compassionate. They treat people not as numbers, but as individuals with names, stories, and meaningful connections to the community. Their approach combines nationally recognized expertise with a deep commitment to serving local families. By listening first and understanding each person's unique circumstances, they help patients navigate their healthcare journey with confidence, knowledge, and hope. West Herr is proud to support the Lipson Cancer Center and its mission. We remain committed to providing supplies, encouragement, and care to patients, employees, and the greater Rochester community. We look forward to continuing this partnership for years to come and supporting the incredible work being done every day at the Lipson Cancer Center.
OPEN DOOR MISSION DONATION - ZACH F.
The Open Door Mission has presented West Herr Subaru of Rochester with their Dove Award. The Dove Award is presented to a person or organization who has had a tremendous and consistent impact on those they serve. West Herr Subaru of Rochester’s continual donation of warm coats, along with monetary assistance, has made a tremendous difference for the individuals and families served by the Open Door Mission. These gifts provide far more than warmth and financial support for those who are struggling– they provide dignity and the reassurance that neighbors care.
West Herr Subaru of Rochester and Lipson Cancer Institute Deliver Hope - Tiffany R.
On June 16, West Herr Subaru of Rochester and Rochester Regional Health's Lipson Cancer Institute once again partnered to make an impact for local blood cancer patients and families. Through the Subaru Loves to Care® program, blankets and messages of hope were delivered to patients receiving treatment, offering comfort and support during a challenging time. This annual initiative reflects a shared commitment to enhancing the patient experience and ensuring that those facing blood cancer know they are not alone. We are grateful for the continued partnership of West Herr Subaru of Rochester and Lipson Cancer Institute and their dedication to bringing hope, comfort, and care to our community. Together, we are helping to support patients and families while advancing Blood Cancer United's mission to create a world without blood cancers.
West Herr Subaru of Rochester visits Open Door Mission - Amanda W.
West Herr Subaru Shares the Love with Open Door Mission! We presented our hometown charity with a check for over 34,000 dollars! Open Door is a non-profit Christian Rescue Mission founded to provide for the spiritual and physical needs of the impoverished and homeless men, women and children of Rochester, NY by restoring hope and changing lives. Their team graciously showed us around and we learned all about the organization and how these funds will be used to assist those in need. A special thank you to our Subaru customers who purchased, leased, and serviced with us throughout this event. Your support makes this possible and we are so proud to be a part of the Rochester community!
West Herr Subaru of Rochester supports local community with Thanksgiving Food Drive - Amanda W.
To show how thankful we are for the support of our community, we wanted to give back to those who need it most. With the assistance of our loyal customer and employees, West Herr Subaru of Rochester was able to contribute to filling over 5,000 bags with Thanksgiving Day essentials for families across Western New York as part of our Turkey Drive for 2025. We are more than a car dealer...we are a proud Subaru Retailer.
West Herr Subaru of Rochester hosts Halloween Dog Adoption Event - Amanda W.
On October 4th, West Herr Subaru of Rochester hosted some furry friends from Rescued Treasures Pet Adoptions. It was a HOWLING good time full of dog inquiries, Trunk or Treats, Halloween costumes, and Fall photos. Eash rescued pet that comes into Rescued Treasures has been saved from a kill shelter or an owner who could no longer care for them. Rescued Treasures takes the time to get each pet fully vetted to ensure good health. The pet is then placed with a loving foster family to train and get them ready for their Furever family. West Herr Subaru is proud to support this organization throughout the year but especially during Subaru Loves Pets Month. Along with Subaru, West Herr awarded Rescued Treasures with a 6000 dollar grant and New Parent Pet Kits to help support their mission.